# Playbook: Win Back Past Customers

**Outcome:** Reactivate old customers who already know and trust you — the cheapest sale there is.
**Time to set up:** ~45 minutes. **Tools:** AI chat tool + your customer list.

## Steps
1. Pull a list of customers you haven't heard from in 6–12 months.
2. Use AI to write a friendly "we miss you" message with a simple reason to come back.
3. Add one easy next step (reply, book, or call) and a small returning-customer offer if it fits.
4. Send in small batches so you can handle the replies.
5. Note who responds and fold them back into your follow-up system.

## Copy-paste prompt
Write a warm, low-pressure message to a past customer I haven't served in about a year. Remind
them who I am, give one genuine reason to come back now, and make replying easy. No hard sell.
Under 90 words. My business: [WHAT YOU DO]. Optional offer: [OFFER OR "none"].